【环球问策】三部门联合出台新规,剑指大数据杀熟、自动续费陷阱
Huan Qiu Wang Zi Xun·2025-12-23 03:10

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aim to promote innovation and healthy development in the platform economy by regulating pricing behaviors, enhancing transparency, and fostering collaboration among stakeholders [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the pricing behavior standards that platform operators and internal operators must adhere to [1]. - The rules aim to standardize pricing competition, providing clear guidelines for platform operators to foster a market order characterized by quality and fair pricing [1]. - The rules protect the autonomous pricing rights of internal operators, prohibiting unreasonable restrictions or conditions imposed by platform operators [1]. Group 2: Consumer Protection - The rules enforce a clear pricing system, promoting transparency in dynamic pricing and differential pricing, while regulating services like automatic renewals and payments to better protect consumer rights [1][2]. - The regulations address issues such as "big data price discrimination" and automatic renewal traps, enhancing consumer awareness and choice [2]. Group 3: Impact on Market Dynamics - The new regulations balance the interests of various stakeholders, potentially reducing the ability of platforms to extract excessive profits through strong market positions [2]. - The rules are expected to enhance the bargaining power and operational autonomy of small and medium-sized operators, improving the overall business environment and stimulating innovation [2][3]. - The shift from "post-correction" to "pre-regulation" in platform economic governance is anticipated to promote competition based on quality and pricing rather than data monopolization [3].

【环球问策】三部门联合出台新规,剑指大数据杀熟、自动续费陷阱 - Reportify