从海拔6000米雪山到生活日常，昆仑山矿泉水的品质好水之路

Core Insights - The strategic partnership between Kunlun Mountain Mineral Water and Oriental Pearl Cruise Company aims to enhance the brand's international presence, particularly in the Hong Kong market, marking a significant step in the company's global expansion strategy [1] - Kunlun Mountain has announced plans for capacity expansion and the construction of a headquarters and eco-friendly technology industrial park by July 2025, targeting a billion-level industry goal [1] - The brand's commitment to "high-quality water" aligns with the growing consumer demand for premium bottled water, especially in markets like Hong Kong [3] Market Strategy - The global premium bottled water market is steadily growing, with Hong Kong consumers exhibiting high standards for quality [3] - Kunlun Mountain is focusing on enhancing brand recognition through sports marketing, particularly by sponsoring high-profile events like the China Open Tennis Tournament, which allows the brand to reach affluent consumers [5][7] - The company is also engaging in various sports events, such as the Zhangjiakou Ultra Marathon, to reinforce its image as a provider of quality hydration for athletes [9] Consumer Engagement - Kunlun Mountain is utilizing creative marketing strategies, such as the "open bottle challenge" on social media, to engage consumers and highlight the unique qualities of its water [10][12] - The brand's marketing efforts are supported by scientific endorsements from industry experts, emphasizing the purity and mineral content of its water sourced from the Kunlun Mountains [14][16] - The company aims to build a deeper connection with consumers by integrating health and wellness themes into its branding, promoting the benefits of its mineral-rich water [17]