Core Viewpoint - The "involution" competition is a bottleneck restricting the high-quality development of China's economy, particularly in the petroleum and chemical industry. Addressing this issue is urgent, and five strategies are proposed to break free from "involution" and explore new opportunities [1]. Group 1: Technological Innovation - Companies should increase R&D investment to target high-end specialty chemicals and new materials, shifting from general plastics to high-performance engineering plastics and specialty rubbers. This transition aims to establish technological barriers and gain pricing power in niche markets, thus avoiding price wars [1]. Group 2: Green and Intelligent Production - Embracing green transformation is essential, with a focus on developing bio-based materials and utilizing carbon resources to reduce energy and material consumption. Additionally, companies should leverage industrial internet and AI technologies to enhance production efficiency and create a dynamic competitive advantage through intelligent and flexible manufacturing [1]. Group 3: Market Demand Orientation - Companies need to move away from a "big and complete" mindset and focus on niche markets driven by the rapid development of downstream strategic emerging industries like new energy and biomedicine. By becoming indispensable "supporting experts" or "invisible champions" in specific fields, companies can effectively avoid homogenized competition and achieve high value-added growth [2]. Group 4: Open Cooperation - To overcome "involution," companies should strengthen open cooperation. Leading firms can create innovation alliances to promote collaborative development with upstream and downstream SMEs, thus avoiding disorderly competition. Industry associations should guide the establishment of group standards to regulate market order, while companies should adopt a global perspective to engage in international competition and resource allocation [2]. Group 5: Lean Management - Companies should deepen lean management practices to solidify cost advantages through excellent operations. Establishing a value creation-oriented incentive and evaluation system can stimulate the potential of all employees, fundamentally avoiding internal consumption and focusing resources on value creation [2]. Conclusion - Breaking free from "involution" is a long-term endeavor. Companies must commit to both internal and external improvements, decisively steering towards a "blue ocean" based on technological innovation and value creation to eliminate this developmental obstacle and write a new chapter in high-quality development for the future [2].
五策破“卷”开新局 | 大家谈 如何破除“内卷式”竞争
Zhong Guo Hua Gong Bao·2025-12-23 03:34