Group 1 - The core viewpoint of the report indicates that Douyin e-commerce is experiencing significant growth in the fishing product category, with a total of 404 million units sold in 2025, covering various product types such as fishing gear, bait, and apparel [1] - The number of fishing merchants engaging in live streaming has increased by 49% year-on-year, while the number of live streaming sessions for fishing products has surged by 108% [1] - New white-collar workers are the main contributors to fishing consumption on the platform, accounting for 31.2% of total sales, followed by small-town youth, urban blue-collar workers, and seasoned middle-class consumers [1] Group 2 - The rise of outdoor activities like camping and hiking has led to the popularity of "lightweight" fishing trends, with sales of stream fishing-related products increasing by 122% year-on-year [1] - Professionalization in fishing equipment consumption is evident, with sales of fish finders increasing by 844% and sales of bait boats rising by 109% [1] - The algorithm's promotion of quality content has driven sales growth in fishing-related industrial belts, with brands like Woding and Jiadiaoni expanding their reach to more fishing enthusiasts nationwide [2]
抖音电商发布2025垂钓消费趋势报告 过去一年平台销售垂钓商品超4亿单
Zheng Quan Shi Bao Wang·2025-12-23 03:40