从规模扩张到价值跃迁：品质消费如何重塑万亿级市场

Core Viewpoint - The consumption market is undergoing a structural transformation from policy-driven expansion to quality-driven growth, with a focus on three key sectors: silver economy, maternal and infant consumption, and smart home technology [1] Silver Economy - The aging population in China is projected to reach 310 million by the end of 2024, accounting for 22% of the total population, with 220 million aged 65 and above [2] - The elderly population is increasingly seeking quality and intelligent living solutions, leading to a shift from traditional elderly care to technology-driven and health-oriented services [2] - The market for elderly products is expected to grow from 5.4 trillion yuan in 2024 to 6.1 trillion yuan by 2025, with a compound annual growth rate of 7.3% from 2014 to 2024 [2] - Over 405,000 companies related to the silver economy are currently registered in China, with approximately 75,000 new registrations in 2025 alone [2] Maternal and Infant Consumption - The retail sales of maternal and infant products (excluding food) are projected to reach 565.33 billion yuan in 2024, driven by the demand for smart, safe, and personalized products [6] - The number of registered maternal and infant product companies has exceeded 11.37 million, with about 2.99 million new registrations in 2025 [6] - Key regions for maternal and infant product companies include Guangdong, Hainan, and Hubei, which collectively account for over 35% of the total [6] Smart Home Technology - The smart home market in China is expected to reach 756 billion yuan in 2024 and surpass 800 billion yuan in 2025, with a target of reaching 1 trillion yuan by 2027 [9] - AI technology is transforming smart home products and services, enabling interconnected ecosystems that enhance user experience and energy efficiency [9] - There are over 92,000 registered smart home companies in China, with Guangdong leading in company numbers [9] Overall Market Trends - The three sectors are expected to drive significant growth in the consumption economy, transitioning from scale expansion to high-quality development, supported by policy initiatives and technological innovations [10]