Core Insights - The emerging profession of "instant responders" (秒回师) has gained popularity, characterized by immediate emotional support and companionship, with some young workers earning up to 9,000 yuan monthly while spending 5,000 yuan on these services [1][7]. Service Model - Instant responders provide real-time communication through WeChat, phone, and video, focusing on emotional value rather than standardized responses typical of traditional customer service [2][3]. - The pricing model varies by time, with rates ranging from 16 yuan to 150 yuan per hour, and monthly packages priced between 3,000 yuan and 10,000 yuan, offering 24/7 availability and additional services [4]. Target Audience - The clientele includes urban professionals needing to vent after late hours, young individuals seeking connection, and couples in long-distance relationships desiring reassurance [3][8]. - The communication topics often revolve around work stress, family issues, and emotional troubles, emphasizing the need for empathy rather than solutions [3]. Workforce Composition - Many instant responders work part-time, coming from diverse backgrounds such as recent graduates, stay-at-home parents, freelancers, and students [5]. - A notable example includes a former client who transitioned to becoming an instant responder, highlighting the dual emotional benefit of listening to others [5]. Market Dynamics - The rapid growth of this profession is attributed to urbanization and increasing emotional needs, with over 100 million individuals living alone in China, leading to a demand for immediate emotional support [7]. - The rise of AI emotional tools like DeepSeek and Doubao also reflects a shift towards more accessible emotional support options, with a significant portion of young people preferring AI for sharing their feelings [7]. Industry Challenges - The industry faces challenges such as a lack of standardized qualifications for responders, privacy concerns regarding chat content, and discrepancies between service quality and pricing [9]. - The market for companionship services in China has surpassed 37.2 billion yuan, indicating a growing consumer interest in emotional support services [9]. Recommendations for Development - Experts suggest that for the profession to develop healthily, there should be a focus on ethical practices, privacy respect, and enhanced empathy skills among responders [10]. - Platforms should implement real-name verification and service evaluation systems, while regulatory bodies need to establish clear standards to combat privacy breaches and fraud [10].
“秒回师”爆火,年轻人为何愿为即时回应买单?
Xin Lang Cai Jing·2025-12-23 04:36