Jin Rong Jie Zi Xun·2025-12-23 04:56Core Insights - JD's discount supermarket in Beijing's Mentougou district opened on December 17, achieving nearly 200,000 customer visits within the first five days, driven by its "Beijing flavor and extreme low prices" strategy [1][3] Group 1: Sales Performance - The store saw explosive sales of essential goods, with 9.9 yuan for 30 eggs becoming a top-selling item, totaling nearly 150,000 eggs sold as families stocked up [3] - Bulk snacks priced at 9.9 yuan per jin also performed well, with sales exceeding 5,000 jin, highlighting their high cost-performance ratio [3] - In the beverage section, JD's own brand of liquor sold nearly 2 tons in five days, appealing to middle-aged consumers, while beer sales reached 10,000 cans [5] Group 2: Seasonal Promotions - The store's dumpling section became a popular spot during the winter solstice, with nearly 30 varieties of dumplings selling over 30,000 bags in five days, leading to urgent restocking [5] - A promotional event offering a chance to win a whole pig for purchases over 129 yuan further boosted customer enthusiasm [5] Group 3: Unique Offerings and Customer Experience - The store's unique Beijing-style snacks and innovative sales methods, such as selling socks by weight, attracted many customers and enhanced the shopping experience [7] - The efficient supply chain, supported by JD's logistics, ensured fresh produce availability, with items like pork and shrimp priced competitively [8] Group 4: Future Plans - The store aims to continue leveraging its supply chain advantages to maintain "everyday low prices" while optimizing product offerings to enhance the shopping experience for local residents [10]