Core Insights - The article highlights the increasing consumer demand for snacks as a source of emotional satisfaction, particularly during the winter season and holiday gatherings [1] - JD Seven Fresh is launching a "Super Snack Day" event from December 22 to December 25, featuring over 300 brands and nearly 1,000 products with significant discounts [1][7] Group 1: Promotions and Discounts - The "Super Snack Day" offers promotions such as "69 off 10" and buy-one-get-one-free deals, catering to the emotional consumption needs of consumers during winter [1][7] - Popular chocolate brands are seeing price reductions, with items like the Swiss Lotus soft heart chocolate reduced to 119 yuan and various gift boxes priced under 100 yuan, making them attractive for gifting [3] Group 2: Consumer Trends - There is a notable increase in sales of snacks like chocolate and nuts during the year-end, reflecting a dual growth in "self-reward" and "gift-giving" consumption [7] - The instant delivery service, promising delivery within 30 minutes, enhances the consumer experience by allowing immediate gratification for snack purchases [7] Group 3: Product Offerings - During the promotional period, over 20 popular snacks are available with buy-one-get-one-free offers, such as pumpkin seeds priced as low as 6.25 yuan per bag and walnut-flavored seeds at 4.95 yuan [5] - The "Super Snack Day" is part of a broader strategy to offer various categories like baking, beverages, and fruits, with weekly specific discounts [7]
爆品买1赠1、千款“69减10”,京东七鲜零食超级品类日福利享不停
Jin Rong Jie Zi Xun·2025-12-23 04:56