争夺万亿级冰雪经济，东北能否再次站上风口赢回底气？

Core Insights - The article highlights the booming ice and snow economy in Harbin and the broader Northeast region of China, with significant investments and developments aimed at capitalizing on this trend [1][4]. Consumption Trends - Harbin Ice and Snow World has seen a surge in consumer spending, with a daily revenue of 23,000 yuan from a creative store within the park [2]. - The overall tourism data for the 2024-2025 ice season indicates that Heilongjiang province is expected to receive over 135 million domestic and international visitors, a year-on-year increase of 18.5%, with total spending reaching 211.72 billion yuan, up 30.7% [2]. Industry Developments - Notable companies like Bosideng are investing in the region, with plans to establish a production base in Harbin, investing 1 billion yuan, and launching a co-branded down jacket series that is projected to generate nearly 200 million yuan in sales in its first year [4][5]. - The ice and snow economy is fostering a diverse range of industries, including equipment manufacturing and technology, with companies reporting significant increases in sales and orders due to the rising popularity of winter sports [5][6]. Regional Impact - Surrounding cities like Daqing and Qiqihar are experiencing a tourism boom, with visitors drawn to their unique cultural offerings and proximity to Harbin, leading to increased visitor numbers and revenue growth [6][7]. - Local governments are adapting to modern tourist demands by enhancing services and creating unique experiences, such as themed cafes and cultural events, to attract visitors [7]. Economic Benefits - The ice and snow economy is generating substantial direct and indirect economic benefits, including job creation and enhanced regional brand value, with experts emphasizing the importance of these effects beyond immediate financial returns [8][9]. - The development of the ice and snow economy is seen as a catalyst for broader economic growth, with potential for investment in related sectors and improvements in local infrastructure [9].