首届“翔安百味”百家宴开席 厦门市翔安区公共品牌建设迈入新阶段

Core Viewpoint - The first "Xiang'an Bawei" banquet event marks a significant step in the systematic and professional development of the public brand construction in Xiang'an District, showcasing local culinary culture and enhancing the overall influence of the food industry [1][5]. Group 1: Event Overview - The "Xiang'an Bawei" banquet featured 55 tables serving dishes from over ten renowned local restaurants, symbolizing the integration of high-quality local food resources [1][5]. - The event was guided by multiple local authorities and organized by the Xiang'an District Individual Private Enterprises Association, highlighting the collaboration among local businesses [1][5]. Group 2: Cultural Integration - The banquet combined culinary experiences with cultural storytelling, allowing guests to appreciate the historical significance of each dish while enjoying authentic Xiang'an flavors [3][5]. - The event included a ceremony for awarding the banquet hosts and exhibitors, enhancing the connection between the brand, merchants, and consumers [5][6]. Group 3: Brand Development - "Xiang'an Bawei" aims to drive cultural tourism integration, rural revitalization, and industrial upgrading, establishing itself as a key public brand for the region [5][6]. - The event is seen as a crucial step in building a culinary identity for Xiang'an, with aspirations to create a consumption habit and lifestyle around the brand [7]. Group 4: Marketing and Exposure - The event is expected to achieve over 200 million exposures through a diversified promotional strategy, including offline and online engagement [6]. - The use of short videos and live broadcasts is intended to rapidly increase the brand's visibility and reputation among the public [6]. Group 5: Future Prospects - The successful hosting of the banquet lays a solid foundation for the dissemination of Xiang'an's culinary culture and regional brand development [7]. - Future efforts will focus on preserving traditional cooking techniques while encouraging innovation in products and business models to expand market boundaries [7].