赫捷康：为文旅产业细分提供创新样本

Core Insights - The article discusses the evolving landscape of the cultural and tourism market, emphasizing the need for personalized experiences to meet diverse consumer demands [1] Group 1: Market Trends - The cultural and tourism market is becoming increasingly segmented, with traditional, homogeneous products failing to satisfy the unique needs of different customer groups [1] - Hejie Kangwen Tourism has identified three key growth areas: the silver economy, family educational travel, and wellness tourism, focusing on "characteristic IP + immersive experiences" as a core strategy [1] Group 2: Silver Economy - Hejie Kangwen Tourism has launched the "Aging Wellness" series IP, which upgrades traditional tourism projects to cater to the elderly by emphasizing comfort, culture, and health [3] - Features include accessible facilities, dedicated guides, and emergency medical support, with a 35% repurchase rate among elderly tourists for related projects [3] Group 3: Family Educational Travel - The company has developed the "Child Exploration" educational IP, integrating cultural knowledge and immersive experiences to meet the needs of families [4] - Collaborations with over 200 primary and secondary schools have established the "Child Exploration" series as a benchmark in the family educational travel market [4] Group 4: Wellness Tourism - Hejie Kangwen Tourism has created the "Forest Oxygen Healing" travel IP, focusing on urban dwellers seeking relaxation and a connection with nature [5] - The average stay for guests in the "Forest Oxygen Healing" series exceeds 5 days, with high satisfaction ratings maintained over three consecutive years [5] Group 5: Future Directions - The company aims to continue exploring niche market potentials, targeting youth socialization, light adventure, and cultural exploration to create tailored products [7] - Emphasis will be placed on deepening scene customization and IP adaptation capabilities to ensure diverse customer groups find unique cultural tourism experiences [7]