Core Viewpoint - The commitment to invest in China is not merely a slogan but is backed by substantial long-term investments, exemplified by the nearly 100 billion yuan invested by the company over 37 years [1]. Group 1: Investment Strategy - The company has invested nearly 100 billion yuan in China, starting from its first factory in Shenzhen in 1988, demonstrating a long-term commitment to the Chinese market [1]. - The company anticipates that even with a GDP growth rate of around 5%, China's per capita GDP will double in the next 14 years, indicating significant market potential [1]. - The shift in consumer demand from basic needs to health and quality food products aligns with the company's strategic transition from traditional grain and oil processing to health-oriented food products [1]. Group 2: Business Environment - The improved business environment in China, characterized by market-oriented reforms and high-quality governance, has bolstered the company's confidence in future investments [2]. - The company's investments in China have exceeded the total of the previous 30 years by more than double in the last five years, reflecting a strong commitment to the market [2]. - Data from the Ministry of Commerce indicates a significant increase in foreign investment in China, with countries like Switzerland, UAE, and the UK showing growth rates of 67%, 47.6%, and 19.3% respectively [2]. Group 3: Dual Development Strategy - The company employs a dual strategy of "deepening within China" and "linking outward," focusing on both domestic market growth and international collaboration [4]. - Future investments will target four main areas: upgrading traditional grain production, expanding a national central kitchen network, developing functional foods under the brand "Jinlongyu Fengyitang," and exploring deep processing and healthcare projects [4]. - The company aims to leverage its operational efficiency and innovation gained in China to support global business and assist Chinese food companies in international markets [4]. Group 4: Commitment to Long-term Growth - The company emphasizes its role as a witness, participant, and beneficiary of China's reform and opening-up, pledging to continue its deep engagement in the Chinese market [5]. - The company aims to contribute to high-quality industry development, enhance the quality of life for consumers, and participate in the country's high-level opening-up [5].
近1000亿!这位华侨企业家用37年证明:投资中国,就是投资未来
Jin Rong Jie·2025-12-23 06:55