“新进阶 新星途”星途品牌之夜在北京启幕

Core Insights - The event "New Progress, New Star Path" marked the launch of the Exeed brand's 3.0 era, focusing on a luxury brand system for the new era through four dimensions: new technology, new design, new products, and new journeys [1][3] - Exeed aims to establish itself as a globally recognized luxury brand by enhancing product strength, cultural identity, and user relationships [1][3] Group 1: Brand Strategy - Exeed has completed its global market layout, selling products in over 30 major markets [3] - The brand's core positioning in the 3.0 era is to become an innovator in the global performance luxury segment for the smart mobility era, focusing on basic performance, value experience, and emotional expression [3] Group 2: Technology and Safety - The vehicles feature a Rock Solid Body 3.0 structure made from 2400MPa hot-formed steel, zero-gravity seats, and a health-oriented cabin, meeting global safety standards [5] - Exeed's intelligent driving solutions include the "Falcon Assisted Driving" system, offering L2 to L4 level assistance, and the "Lingxi Cabin" for enhanced user experience [5] Group 3: Powertrain and Performance - Exeed vehicles are equipped with Star Core power and Kunpeng hybrid engines, along with a seventh-generation hybrid transmission and high-power electric motors [5] - The brand plans to validate the Rhino all-solid-state battery in vehicles by 2026, with the "Mars Architecture + Snow Leopard Four-Wheel Drive + Flying Fish Chassis" providing a master-level driving experience [5] Group 4: Design Philosophy - Exeed aims to gather global design talent to create a unique aesthetic derived from Eastern beauty and interstellar exploration themes [6] - The product matrix will focus on two series: ES, emphasizing performance, and ET, centered on luxury, with multiple new models expected to launch in the next 10-20 months [6] Group 5: Competitive Initiatives - Exeed has launched the "EXEED Le Mans Plan," aspiring to be the first Chinese brand to participate in the world's top three automotive racing events as a manufacturer team [8] - The brand is committed to continuous innovation and strategic development to enhance product offerings and market expansion [8]