悦达起亚高层到访齐鲁晚报·齐鲁壹点 共探“汽车+传媒+科技”融合新篇

Core Insights - The meeting between Yueda Kia and Qilu Evening News focused on the integration of media and the automotive industry, exploring new paths for future development [1][3][4] - Yueda Kia has established a strong presence in China since 2002, with over 6.6 million users and a diverse product line that includes fuel and electric vehicles [4][6] - Qilu Evening News has developed a comprehensive media matrix that reaches over 186 million people, showcasing significant achievements in digital marketing and brand communication [3][6] Company Developments - Yueda Kia's sales in the first nine months of 2025 exceeded 20,000 units, indicating a steady upward trend [4] - The company has exported 523,000 vehicles since starting its export business in November 2018, covering 89 countries and regions, highlighting its strong international competitiveness [4] - Yueda Kia views Shandong as a key strategic area, leveraging platforms like the Qilu International Auto Show to enhance brand visibility and sales [4][6] Media and Technology Integration - Qilu Evening News has successfully integrated media, culture, and technology, launching innovative products like the "Yidian Tianyuan" metaverse platform and "Yidian Tianji" media model [3] - The collaboration aims to explore innovative cooperation models that combine automotive, media, and technology, fostering mutual benefits [6] - Both companies are committed to enhancing brand influence and market penetration in Shandong through deeper collaboration in brand communication and user engagement [6]