Bei Jing Ri Bao Ke Hu Duan·2025-12-23 08:12Core Viewpoint - The documentary "Wei Jianjun: Inside and Outside the Great Wall" highlights the commitment of Great Wall Motors' chairman, Wei Jianjun, to both off-road driving and the responsibilities of Chinese car manufacturers in the evolving automotive industry [1][10]. Group 1: Industry Transformation - The Chinese automotive industry is transitioning from "scale expansion" to "high-quality development," where product strength and brand culture are crucial for companies to break through [1]. - The racing arena serves as both a testing ground for products and a platform for promoting automotive culture, reflecting the industry's transformation [1]. Group 2: Leadership and Personal Commitment - Wei Jianjun breaks the stereotype of automotive executives by actively participating as a driver in endurance races, showcasing a hands-on approach to leadership [3]. - His dedication to completing races is seen as a deep market experience and a rigorous product test, emphasizing a commitment to quality [5]. Group 3: Technical Validation and Product Development - Great Wall Motors uses racing as a "testing laboratory" to validate technology, with a complete cycle of "event refinement—technology optimization—mass production feedback" [8]. - The success of the Haval H9 and Tank 300 Hi4-T in competitions demonstrates the effectiveness of this approach, with the former achieving a peak torque of 490 Nm and the latter showcasing a maximum climbing ability of 75% [5][8]. Group 4: Brand Responsibility and Cultural Connection - Wei Jianjun expresses a strong sense of responsibility, linking the success of Great Wall Motors to the national image, indicating that poor performance could negatively impact the country [10]. - The brand "Great Wall" transcends mere identification, embodying a deep connection between the company and national pride [10]. Group 5: Industry Ecosystem and Cultural Promotion - Great Wall Motors is actively promoting off-road culture and building industry standards, including establishing China's first off-road scene grading standard [11]. - The company is also creating a professional off-road academy to make the sport more accessible, transforming it from a niche activity to a popular hobby [11]. Group 6: Global Strategy and Competitive Edge - Wei Jianjun asserts that the survival of Chinese car manufacturers hinges on a global perspective, positioning Great Wall Motors' international strategy as essential for its future [12]. - The company aims to showcase Chinese automotive technology on the global stage through participation in international events, reinforcing its commitment to becoming a strong automotive nation [12].