Group 1 - ByteDance's Volcano Engine will be the exclusive AI cloud partner for the 2026 CCTV Spring Festival Gala, with its smart assistant Doubao providing various interactive features [1] - The Spring Festival Gala has become a highly sought-after IP among internet giants, initiating a new round of competition for traffic [1] - Previous collaborations include WeChat's partnership in 2015, which resulted in 11 billion interactions on New Year's Eve, and Douyin's exclusive partnership in 2019, generating 24.7 billion video views [1] Group 2 - AI has emerged as a new collaboration element for internet companies with the Spring Festival Gala, with Alibaba Cloud being the exclusive AI cloud partner in 2025, utilizing AI technology for innovative stage designs [2] - In 2024, Baidu partnered with CCTV for the Spring Festival Gala, introducing features like AI fireworks and AI costume transformations [2] Group 3 - Robotics also played a significant role in the Spring Festival Gala, with the Yuzhu robot gaining popularity through its performance in the 2025 gala, showcasing advanced capabilities [3] - Yuzhu Technology is reportedly participating in the sponsorship bidding for the Spring Festival Gala [4]
火山引擎、豆包或将牵手2026年央视春晚，AI成流量利器
Nan Fang Du Shi Bao·2025-12-23 08:19