太湖畔的设计共鸣 Natuzzi Italia中国无锡首发Amama新品

Core Insights - Natuzzi Italia, a global high-end furniture brand from Italy, showcased its flagship Amama series at its flagship showroom in Wuxi, emphasizing a design resonance between Eastern and Western aesthetics [1][3] - The event highlighted the brand's annual theme "Rooted in harmony," reflecting its deep roots in the Italian region of Puglia and its growth through dialogues with different cities [3][5] Brand Evolution - Natuzzi has evolved from being a mere furniture manufacturer to an advocate and enabler of integrated products, spaces, and lifestyles, with nature as a core element of its brand DNA [5][14] - The brand's strategic evolution includes collaboration on large-scale high-end projects, emphasizing flexible communication with architects and developers to harmonize design DNA with various cultural contexts [5][15] Amama Series - The Amama series, a collaboration between Natuzzi and designer Andrea Steidl, symbolizes symmetry and inner balance, with its name being a palindrome [5][7] - The design of Amama aims to provide users with versatile comfort, featuring a modular layout that encourages interaction and adaptability in various settings [7][12] Local Design Integration - The event included discussions on the practical application of Amama in local contexts, showcasing its flexibility and aesthetic appeal in residential and commercial spaces [9][12] - Local designers shared insights on how Amama can balance functionality, comfort, and the vitality of space, reflecting contemporary living needs [12][18] Future Vision - Natuzzi Italia is committed to fostering a positive design ecosystem, launching the N+ Design Awards to inspire Chinese designers to create with "harmony" as a theme [16][18] - The Wuxi event marks a significant chapter in the Amama series' journey in China, as Natuzzi continues to navigate diverse cultural landscapes through design [18]