“轻养生”，更时尚！侨宝陈皮推出新式茶饮品牌线

Core Viewpoint - The article discusses the launch of a new tea drink brand "Qiaobao Tea" by Qiaobao, a leading brand in the Xinhui Chenpi sector, aiming to cater to the rising demand for "light health" among younger consumers [5][6]. Industry Trends - The health consumption trend is shifting from "serious nourishment" to "daily light health," with a focus on beverages that are both enjoyable and healthy [2][3]. - The new tea drink market is experiencing a wave of health-oriented innovation, aligning with the preferences of the younger demographic [2]. Company Strategy - Qiaobao, with 27 years of experience in the Xinhui Chenpi field, is expanding its brand by launching Qiaobao Tea to meet the needs of the younger consumer base [4][5]. - The company aims to combine traditional medicinal ingredients with modern tastes to provide a "delicious, healthy, and burden-free" tea experience [10][11]. Product Offerings - Qiaobao Tea has introduced four main product lines to cater to various consumer scenarios, including: - Chenpi Fresh Tea Series: Features classic combinations like Xiao Qing Gan Fresh Tea and Chenpi Pu'er Dry Milk, emphasizing the rich aroma of Chenpi [17][18]. - Herbal Health Series: Integrates Chenpi with herbal elements, promoting "light health" in daily and work life [19]. - Seasonal Special Series: Offers limited-time drinks based on the 24 solar terms, presenting traditional culture in a fashionable manner [20]. - Fresh Fruit Tea Series: Utilizes local Xinhui citrus fruit to create seasonal, refreshing teas with a sweet and sour taste [21][22]. Market Presence - The first concept experience store for Qiaobao Tea is currently in trial operation, showcasing elements of Xinhui Chenpi culture to enhance consumer experience [25]. - The brand has launched delivery services on platforms like Meituan, with plans to expand to other mainstream delivery channels to increase accessibility for consumers [26][27].