Zhong Guo Qing Nian Bao·2025-12-23 09:18Group 1 - The automotive industry in China is transitioning from competition based solely on product specifications and pricing to a deeper competition focused on brand value and cultural recognition [2] - Wei Jianjun, the chairman of Great Wall Motors, participates in extreme off-road events to test vehicle performance, which provides valuable data for product improvement [2] - Great Wall Motors' approach reflects an upgrade in the competitive dimension of Chinese automotive companies, shifting from technical parameter comparisons to a comprehensive competition involving system capabilities, brand perception, and user ecosystems [2] Group 2 - The personal practices and public expressions of automotive leaders may serve as important mediums for conveying corporate values and connecting with users emotionally [3] - By engaging in international events and promoting off-road culture, Great Wall Motors aims to shift the narrative of Chinese automotive culture from "cost-performance" to "technological confidence" and "lifestyle," providing new insights for the globalization of Chinese brands [3]