Gold, Not Bitcoin, Is Winning Over a New Generation of Investors in 2025

Core Insights - There is a notable shift among retail investors from cryptocurrencies to traditional safe-haven assets like gold and silver due to increasing macroeconomic pressures [1][2] - Younger investors, particularly Gen Z and Millennials, are increasingly entering the gold market as a hedge against inflation, with first-time buyers making up 55% to 60% of gold demand in the Middle East [4][7] - The demand for gold investment products, especially bars and coins, has surged, with gold imports rising sharply from 204 tons to 340 tons between January to June and July to October, indicating strong investment-led demand [6] Group 1: Investor Behavior - Retail investors with no prior trading experience are now actively trading gold and silver instead of cryptocurrencies, marking a significant behavioral change in the market [2][3] - The surge in gold prices has led to a decline in jewelry sales volume, while overall spending has increased, driven by higher prices and a focus on investment value [5] Group 2: Market Trends - Online search behavior indicates a growing interest in gold, with search terms like "buy gold" consistently outpacing "buy Bitcoin" over the past year, reflecting stronger retail curiosity towards precious metals [8] - The shift towards gold and silver is reinforced by reports of long lines at bullion dealers, highlighting a generational shift towards traditional safe-haven assets [7]