Shein opens European logistics hub in Poland

Core Insights - Shein has launched a new e-commerce logistics centre in Wroclaw, Poland, enhancing its fulfilment network in Europe [1] - The facility will serve as the main logistics hub for Shein in the region, supporting deliveries to over 100 million customers across Europe [1] - The logistics centre is expected to create significant job opportunities and support local small and medium-sized enterprises [3] Group 1: Logistics Expansion - The new logistics hub will provide up to 740,000 m² of warehouse space in Wroclaw once fully operational [2] - The site is equipped with automated sorting lines and robotic picking systems to improve operational efficiency and throughput [2] - Shein's logistics activities in Poland began in 2022, generating over 3,000 jobs across existing locations [2] Group 2: Economic Impact - The logistics centre will support Polish and European sellers on Shein's platform, contributing to the growth of over 170 local small and medium-sized enterprises [3] - The facility is already operational and is expected to reach full capacity by the end of the year [3] - Shein's commitment to the region is emphasized by its EMEA president, highlighting the strategic importance of Wroclaw for European logistics [4] Group 3: Legal Context - The French government is challenging a court ruling that dismissed its request to impose restrictions on Shein, citing "serious breaches" by the platform [5]