Zhong Jin Zai Xian·2025-12-23 09:42Core Insights - JD's discount supermarket in Beijing's Mentougou district opened on December 17, achieving nearly 200,000 customer visits within the first five days, driven by its "Beijing flavor and extreme low prices" strategy [1][12] Sales Performance - The store saw explosive sales of essential goods, with 9.9 yuan for 30 eggs becoming a top-selling item, totaling nearly 150,000 eggs sold as families stocked up [3] - Bulk snacks priced at 9.9 yuan per jin also performed well, with sales exceeding 5,000 jin, highlighting their high cost-performance ratio [3] - In the beverage section, JD's own brand of liquor sold nearly 2 tons in five days, appealing to middle-aged and older consumers [5] - JD's beer brand, Jingxianfang, sold 10,000 cans, catering to various social occasions [6] - The store's dumpling section was particularly popular during the winter solstice, with nearly 30 varieties sold, totaling over 30,000 bags in five days, leading to restocking due to high demand [6] Supply Chain Efficiency - The store's success is supported by JD's robust supply chain, allowing for direct sourcing of fresh products, such as pork and shrimp, at competitive prices [8] - Proximity to the logistics hub in Nanjing East enables rapid replenishment, with some products available on shelves within one hour of ordering [8] Future Plans - The store aims to continue leveraging its supply chain advantages to maintain "everyday low prices" while optimizing product offerings to enhance the shopping experience for local residents [12]