大眼蛙eyefrog品牌参会深港合作论坛暨文化IP邀请展

Core Viewpoint - The third Shenzhen-Hong Kong Cultural and Creative Industry Cooperation Forum and Cultural IP Invitation Exhibition highlighted the importance of IP empowerment in the cultural and creative industries, showcasing the collaboration between various brands under the Dingdang Cat Group [1][8]. Group 1: Event Overview - The event was themed "Cultural Bay Area · IP Empowerment" and took place in Shenzhen, featuring multiple brands from the Dingdang Cat Group, including Eyefrog, Dingdang Cat, R100, and M&Q [1]. - The forum served as a platform for industry integration and exploring new opportunities for the cultural and creative industries in the Bay Area [1]. Group 2: Brand Highlights - Eyefrog is a core brand of the Dingdang Cat Group's IP ecosystem and gained significant attention at the event due to its involvement in the animated series "Laughing Planet," which promotes positive energy through light comedy narratives [3]. - The brand matrix, including Eyefrog, Dingdang Cat, R100, and M&Q, has established a broad audience base across all age groups, reinforcing the foundation for cross-industry integration and value enhancement [3][6]. Group 3: Collaboration and Partnerships - During the event, the Dingdang Cat Group engaged in one-on-one negotiations with key IP stakeholders, resulting in multiple cooperation intentions, including a formal partnership with Shantou Xiaotouming Island Animation Co., Ltd. [5]. - The partnership aims to leverage the IP "Tao Xiaofeng" to create a series of distinctive products, further implementing the brand's IP strategy and enhancing brand reputation and marketing [6]. Group 4: Strategic Development - Since initiating its brand IP transformation in 2017, the Dingdang Cat Group has focused on IP as a core driver, promoting collaborative development among its four major brands [6]. - The company has successfully launched a diverse range of products, including IP-themed apparel, stationery, and toys, which are now sold globally, alongside popular offline experiences like IP-themed tea shops and comprehensive experience centers [6]. - Eyefrog continues to be a benchmark for the group's IP transformation, while the other brands maintain differentiated positioning in their respective niches, contributing to a robust IP industry ecosystem [6]. Group 5: Future Directions - The participation in the forum reflects the commitment of Eyefrog and its sister brands to the IP empowerment concept, aiming to expand their development paths through resource integration and partnership agreements [8]. - The group plans to deepen collaborations with quality industry partners and advance its IP strategy, contributing to the high-quality development of the cultural and creative industries in the Greater Bay Area [8].