2026年货节来了！“马上寻鲜”解锁品质年味

Group 1 - The core event is the launch of Metro's "2026 New Year Goods Festival," which started on December 19 and will last until March 3, 2026, aimed at providing consumers with a one-stop shopping experience for fresh goods during the festive season [1] - Metro has partnered with the Finnish IP Moomin to introduce a range of new snacks, including cheese-filled egg rolls and fruit yogurt cubes, emphasizing health and quality while incorporating a whimsical theme [3] - The sales of fresh fruits at Metro have seen a significant increase, with a 36% month-on-month growth in sales from November 21 to December 21, driven by high consumer demand for quality and value [5] Group 2 - A report by NielsenIQ predicts that convenient hot pot meals and high-quality ingredients will reshape the reunion experience during the Spring Festival, with Metro's hot pot meat sales increasing by over 132% year-on-year during its promotional period [7] - Metro's New Year Goods Festival includes pre-sale discounts of up to 20% on various high-quality ingredients, such as Australian abalone and Russian king crab, available from December 19 to January 6 [7] - The festival will feature over 1,600 key New Year products, ensuring high-quality experiences while meeting consumer demands for value, with multiple promotional activities planned throughout the festive season [8]