韧行2025：企业家画像 | 宗馥莉：非完美继承

Core Viewpoint - The ongoing family inheritance dispute involving the "Zong Family" and Zong Fuli highlights the complexities of transitioning leadership in a family-owned business, particularly in the case of Wahaha Group, which is deeply tied to its founder Zong Qinghou's legacy [2][6]. Group 1: Leadership Transition - Zong Fuli has officially stepped down as the chairman and general manager of Wahaha Group, with Xu Simin taking over the roles, marking the end of a 19-month power struggle [1]. - Zong Fuli's departure signifies a strategic shift as she aims to separate the Wahaha brand from her father's personal image, which has become a burden for the company [4][5]. Group 2: Brand and Business Structure - Wahaha Group is valued at 90 billion yuan and is recognized as a "national brand," but it faces challenges due to its complex ownership structure, with Zong Fuli holding 29.4% of shares, and the brand's trademark usage requiring unanimous consent from all shareholders [2][3]. - The macro victory of the Hongsheng Group, which controls Wahaha's production and marketing, represents a significant asset for Zong Fuli, as it was established to counter external threats [3]. Group 3: Strategic Decisions - Zong Fuli's decision to pursue a legal battle with her half-siblings and her father reflects her attempt to redefine her role and the company's direction, despite criticism for her approach [4][5]. - She has initiated reforms aimed at modernizing the company's management structure, moving away from a familial governance model to a more professional one, although this has faced resistance [6]. Group 4: Future Outlook - Zong Fuli's strategy includes retaining a significant stake in Wahaha while focusing on developing the Hongsheng Group, indicating a dual approach to maintain influence and control [6][7]. - The future of the Wahaha brand and its relationship with Hongsheng remains uncertain, with questions about employee interests and the potential success of the new brand "Wawa Xiaozong" [7].