抖音电商2025兴趣产业带数据报告：近万商家销售额从0增长到百万，刺激实体经济新增量

Core Insights - Douyin E-commerce held a year-end conference focusing on the "Interest Industry Belt," announcing a support plan for the upcoming year and releasing the "Douyin E-commerce 2025 Interest Industry Belt Data Report" [1][2] Group 1: Growth of Interest Industry Belt - The report indicates that there are over 23,500 interest industry belts on the Douyin platform, with 9 of them achieving over 100 million orders in the past year, and total transaction volume increasing by nearly 100 billion [2][3] - Over 6,000 county-level interest industry belts joined Douyin E-commerce in the past year, with more than 9,800 merchants increasing sales from zero to millions, and over 200 merchants reaching sales of over 100 million [3][4] - The rapid growth of interest industry belts is attributed to the platform's algorithmic recommendations, which effectively reach interested consumers and promote the growth of niche products and traditional industries [3][8] Group 2: Support Policies and Merchant Success Stories - Douyin E-commerce plans to continue supporting merchants through reduced commissions, lower shipping insurance costs, and special funds for small and medium-sized businesses [2][17] - Merchants from various sectors, such as daily necessities, pets, cosmetics, and toys, shared success stories of finding new sales channels and building new brands through short videos and live-streaming [2][4] - For example, a century-old brand, Yiben Tang, successfully transformed its traditional cast iron cookware and achieved sales of 600,000 in its first month on Douyin E-commerce, thanks to the platform's traffic support and algorithm [6][8] Group 3: Impact on Local Economies - The development of interest industry belts has significantly boosted county economies and upgraded local industries, with 491 interest industry belts achieving sales of over 100 million, 108 of which are from county towns [13][16] - The Zhejiang Jinhua Yongkang kitchenware industry belt, Shanxi Jinzhou household cleaning industry belt, and Qingdao Pingdu cosmetics industry belt are among the top county industry belts in terms of sales [13] - The platform's support has led to the digital transformation of local manufacturers, as seen in the case of a cosmetics factory that automated its operations to handle increased sales during promotional events [16][17] Group 4: Consumer Behavior and Market Trends - Consumers on Douyin E-commerce have developed a shopping habit of "watching before buying," which has helped upgrade consumption in sectors like outdoor clothing, with sales of three-proof fabric children's clothing increasing by 78% [9][10] - The combination of short video content and live-streaming has enabled merchants to connect emotionally with users, enhancing conversion rates [9][10] - Brands like Yangzhu Cocoyo successfully leveraged this model to address market awareness issues and achieve significant sales growth, with their pet pads becoming a top seller on the platform [10][14]