Di Yi Cai Jing·2025-12-23 11:29Group 1 - The core event was the 2025 Meituan Beauty Merchant Conference held in Zhengzhou, attended by over 300 beauty merchants discussing industry development [1] - Meituan reported a 20.5% year-on-year growth in beauty users for 2025, with key consumer groups being refined mothers and white-collar middle class, while students and young people in small towns showed the fastest growth [1] - The main consumer trends identified were efficacy, wellness, and relaxation, with cleaning and whitening remaining dominant categories, while hair treatments, firming, and hydration saw the fastest growth [1] Group 2 - Meituan Beauty announced two major initiatives to mark its tenth anniversary, including a donation to the "Genius Mom" project to support at least 30 non-heritage female artisans [2] - The launch of the "Xiao Mei Card," a new product allowing users to enjoy discounted prices without large prepayments, addressing issues like high thresholds and refund difficulties [3] - Over 170,000 beauty stores have adopted the "Xiao Mei Card," covering ten major beauty categories, and it aims to shift merchants from a sales-heavy model to a service-oriented approach [3] Group 3 - The "Xiao Mei Card" features a mechanism of "per-use redemption, refundable at any time, and fund supervision," addressing consumer pain points and creating a healthier business environment for merchants [4] - Meituan Beauty aims to standardize services and enhance price transparency through the "Xiao Mei Card," reducing consumer pressure and building confidence for repeat purchases [4]