价值回归浪潮下，奔驰S级轿车以“质智双行”捍卫顶豪标杆

Core Insights - The value of the Mercedes-Benz S-Class is increasingly highlighted as the market shifts from superficiality to rationality, and users prioritize experience over mere specifications [2][12] - The success of a certain domestic luxury model, which achieved 18,000 orders in 175 days, signals the rise of Chinese brands, but it has not yet become a true "taste choice" for users [2] - The luxury car market in China is experiencing a shift from "smart concept competition" to a focus on essential needs, emphasizing mechanical quality, safety, luxury essence, and overall experience [2] Market Dynamics - A leading automotive supplier predicts that international brands will regain leadership in three to five years, as the democratization of smart features diminishes the differentiation of new entrants [2] - The Mercedes-Benz S-Class is redefining modern luxury by breaking the misconceptions that "electrification equals intelligence" and "luxury equals configuration stacking" [2][5] Technological Advancements - Mercedes-Benz has strategically positioned itself in the electric vehicle market with its "dual fuel" strategy, emphasizing that intelligence and quality are the core standards for luxury cars [5] - The company has made significant investments in local autonomous driving technology, including a partnership with Momenta, and has achieved milestones such as being the first to receive international certification for L3 conditional autonomous driving [5][6] Product Features - The S-Class features a comprehensive upgrade in its intelligent cockpit, including a heads-up display, 3D digital instrument cluster, and OLED central display, enhancing both safety and immersion [6] - The vehicle's "configuration democratization" strategy addresses core consumer demands in China, with high-end features now standard across all models, reducing decision-making time for buyers [6][10] Quality and Safety - Mercedes-Benz emphasizes long-term quality over temporary features, focusing on safety, user experience, and rigorous product standards [7][9] - The S-Class undergoes extensive testing, including 15,000 virtual and over 180 real-world crash tests, ensuring high safety standards [9] Competitive Position - The S-Class has maintained its position as the top-selling luxury car for five consecutive years, with a delivery gap of 12,000 units over the second-place competitor in 2024, reflecting consumer recognition of its long-term value [10] - The brand's commitment to quality and heritage remains a core value, distinguishing it from competitors that may be seen as trend-driven [10][12] Future Strategy - Mercedes-Benz plans to launch multiple models tailored for the Chinese market by 2027, utilizing a new architecture to enhance the efficiency of its intelligent systems [10] - The company aims to integrate global technology with local needs, focusing on autonomous driving and innovative cockpit experiences [10][12]