信任电商助力“百千万工程”，远方好物探索农文旅新消费场景助农新模式

Core Insights - The article discusses the role of the "Far Away Goodies" platform in supporting the "Hundred Million Project" aimed at enhancing agricultural and cultural tourism consumption scenarios to assist farmers [2][10]. Group 1: Company Overview - "Far Away Goodies" is an e-commerce platform that has been operational since 2022, focusing on "trust" as its core value [7]. - The platform employs a system of "strict product control, source tracing, short supply chains, and mutual benefits" to reconstruct the supply chain [8]. Group 2: Initiatives and Innovations - The platform has innovated a consumption assistance model that leverages the internet to connect agricultural products with broader markets, particularly in the context of the "Hundred Million Project" [9][10]. - It has introduced a "Platform + Exhibition Economy" model, collaborating with provincial departments to host various consumption assistance events, attracting over a hundred supporting enterprises and thousands of participants [15][16]. Group 3: Market Engagement - "Far Away Goodies" provides comprehensive support to local businesses and farmers, including market analysis, product design, brand marketing, and enhancing product value and competitiveness [11][12]. - The platform is actively exploring new consumption scenarios through offline stores, extending the reach of its products and injecting vitality into local commercial systems and employment [20][21]. Group 4: Future Directions - The company plans to continue exploring the "trust e-commerce + industry assistance" approach, aiming to deepen the implementation of the "Hundred Million Project" and contribute to rural revitalization and consumption quality enhancement across the country [22][23].