CNBC·2025-12-23 12:00Core Viewpoint - The U.S. automotive industry is transitioning to a more realistic approach regarding electric vehicles (EVs), moving away from initial euphoria to a focus on consumer demand and market realities [2][10]. Industry Overview - Early 2020s saw high expectations for EVs, but consumer demand did not meet projections, leading automakers to reassess their strategies [2][19]. - Automakers have incurred significant financial losses, with GM reporting a $1.6 billion impact from reduced EV investments and Ford expecting $19.5 billion in restructuring costs [5][19]. Consumer Demand and Market Dynamics - U.S. EV sales peaked at 10.3% of the new vehicle market in September but fell to an estimated 5.2% in the fourth quarter [9]. - The end of federal incentives for EV purchases in September has contributed to a slowdown in demand and sales [24][25]. Strategic Shifts by Automakers - GM plans to focus on large trucks and SUVs, with limited expansion in EV offerings, while also considering plug-in hybrids [14]. - Ford is shifting investments towards hybrid vehicles and smaller, more affordable EVs, canceling plans for a new generation of large all-electric trucks [15]. - Stellantis is deprioritizing EVs, including for its Jeep brand, to boost U.S. sales [15]. Long-term Outlook - Industry experts believe the long-term direction towards electrification remains, but the timeline is being adjusted, with EVs expected to comprise 19% of the U.S. market by 2030 [10][12]. - Automakers are expected to expand hybrid offerings to align with current consumer preferences [10]. Tesla's Influence - Tesla's success has created a unique market for its brand rather than a general market for EVs, influencing other automakers' strategies [20][21]. - The influx of new EV companies has led to many failures, highlighting the challenges in replicating Tesla's success [22][23].