抖音电商发布2025兴趣产业带数据：200家商家销售额从百万增长到亿元

Core Insights - Douyin E-commerce released the "2025 Interest Industry Belt Data Report" and announced a support plan [1] Group 1: Industry Growth - The platform has over 23,500 interest industry belts, with transaction volume increasing by nearly 100 billion year-on-year [1] - 9,800 merchants saw their sales grow from zero to over 1 million, while 200 merchants achieved sales exceeding 100 million [1] Group 2: Regional Contributions - County-level interest industry belts contributed to 25% of total sales [1] - Five counties in Zhejiang province lead in the performance of interest industry belts [1] Group 3: Special Merchants - Sales of intangible cultural heritage merchants increased by 219% [1]