Fan Tokens and the Road to 2026: Assessing the Opportunity

First introduced in 2019 by major football clubs such as Juventus and Paris Saint-Germain, over time, the sector has matured from a small experimental niche into a structured market adopted by close to 100 sports organizations across football, esports, motorsports, and combat sports. Clubs use Fan Tokens as a digital engagement and monetization layer, offering holders access to governance polls, rewards, and experiences, while benefiting from recurring revenues and deeper global fan interaction.Within the b ...