警惕“语料投毒”，守住AI问答法治底线丨法经兵言

Core Insights - Generative Engine Optimization (GEO) is emerging as a new digital marketing technology reshaping information distribution and user decision-making in the context of rapid advancements in generative AI [1][3] - The GEO market in China is projected to grow from 2.1 billion yuan in 2025 to 24.2 billion yuan by 2027, indicating significant commercial potential [1] - However, the rise of GEO has also led to the emergence of a gray industry chain, content pollution, and various malicious practices, necessitating a balanced approach to innovation and regulation [1][5] Group 1: GEO Technology and Market Dynamics - GEO enhances the visibility of specific brands in AI responses by optimizing content to align with large language model retrieval preferences [2][3] - Marketing companies create structured, data-rich articles around target brand keywords to improve AI citation rates, utilizing high-traffic third-party platforms for distribution [2][3] - The user base for generative AI products in China is expected to reach 249 million by December 2024, representing 17.7% of the total population, with a 77.6% usage rate among users seeking answers [3] Group 2: Challenges and Risks - The misuse of GEO technology has led to a series of governance challenges, including the proliferation of fake content and the distortion of market order, which undermines consumer rights [5][6] - Malicious practices such as content poisoning and algorithm manipulation disrupt fair competition and compromise the integrity of AI-generated information [5][6] - The lack of transparency in AI decision-making processes exacerbates these issues, making it difficult for platforms to identify and eliminate maliciously embedded content [6] Group 3: Regulatory and Governance Measures - There is a pressing need to establish a legal framework for governing generative AI content, including defining GEO practices and clarifying platform responsibilities [7][10] - Platforms should enhance their responsibilities by implementing advertising identification mechanisms and creating trustworthy content databases to filter out low-quality marketing information [8][9] - A multi-faceted governance approach involving legal regulation, industry self-discipline, and third-party oversight is essential to mitigate the adverse effects of GEO practices [10][11]