众信旅游发布元旦出游趋势报告 旅游市场提前迎来年底出游热潮

Core Insights - The report by Zhongxin Tourism indicates a surge in travel demand as the year-end paid leave deadline approaches, with New Year product bookings reaching 90%, signaling an early peak in the travel market [1] Group 1: Travel Trends - Short-haul vacation trips are favored due to warm climates, convenient flights, and visa-free policies, with outbound travel numbers increasing by 58% compared to last year [1] - Destinations like the UAE and Egypt have seen a 60% increase in outbound travel, while long-haul destinations such as Australia and New Zealand have experienced a remarkable 310% growth [1] - European travel has also seen a significant rise, with a 178% increase in travelers compared to the previous year [1] Group 2: Domestic Travel Preferences - Domestic travel preferences are shaped by diverse climates and scenic resources, with Hainan, Yunnan, Xinjiang, and Northeast China emerging as popular destinations for different types of travelers [1] Group 3: Demographics and Market Dynamics - The year-end travel demand is notably younger, with individuals aged 25 to 35 becoming the primary demographic for New Year travel and group trips [2] - There is a 40% increase in inquiries and bookings for customized group travel from corporate clients, with group sizes typically ranging from 30 to 50 people [2] - The report highlights two core trends among young travelers: "snow tourism" and "winter escape tourism," with popular destinations including Changbai Mountain and Sanya [2]