抖音电商2025兴趣产业带数据报告：近万商家销售额从零增长到百万元

Core Insights - Douyin E-commerce held a year-end conference themed "Small Interests, Big Increment" to announce its support plan for interest industry belts in the coming year [1] - The report revealed that Douyin E-commerce has over 23,500 interest industry belts, with nine of them achieving over 100 million orders in the past year, and total transaction value increasing by nearly 100 billion yuan year-on-year [1] Group 1: Growth of Interest Industry Belts - The interest industry belts are the largest contributor to incremental growth on the platform, with over 6,000 county-level interest industry belts joining Douyin E-commerce in the past year [1] - More than 9,800 merchants saw their sales grow from zero to 1 million yuan, and over 200 merchants increased their sales from 1 million to 100 million yuan [1] - The rapid development of interest industry belts is attributed to the platform's algorithmic recommendations, which effectively capture interested consumers and promote niche products and traditional industries [1] Group 2: Impact on Local Economies - The growth of interest industry belts has significantly boosted merchant performance and promoted the upgrading of county economies and local industry belts [3] - By 2025, there will be 491 interest industry belts on Douyin E-commerce with sales exceeding 100 million yuan, of which 108 are from county towns, contributing to one-fourth of total sales [3] - Local manufacturers are leveraging Douyin E-commerce to build brand influence and drive digital transformation, as exemplified by a cosmetics factory in Qingdao that successfully automated its operations due to increased sales through live-streaming [3] Group 3: Support Measures for Merchants - Douyin E-commerce plans to continue providing support measures for merchants, including zero-cost entry, commission-free product cards, exclusive incentive policies, and special funds for small and medium-sized businesses [4] - The platform will increase investment in policies and resources, particularly for promising sectors such as small pets and intangible cultural heritage [4]