宗馥莉:非完美继承
Mei Ri Jing Ji Xin Wen·2025-12-23 13:42

Core Viewpoint - The ongoing family inheritance dispute involving the "Zong family siblings" and Zong Fuli highlights the challenges faced by Zong Fuli as she transitions from her father's legacy at Wahaha to her own leadership role, culminating in her resignation in 2025 and the appointment of Xu Simin as the new chairman and general manager [1][5]. Group 1: Company Legacy and Challenges - Zong Fuli inherits a brand valued at 90 billion yuan, which is deeply tied to her father's image, presenting both a significant asset and a burden [1]. - The company faces a complex ownership structure with Zong Fuli holding 29.4% of shares, while Hangzhou Shangcheng District Cultural and Tourism Group holds 46%, complicating decision-making regarding the brand [1]. - The management style established by Zong Fuli's father has become a hindrance to the company's transformation, leading to inefficiencies in decision-making and operational fragmentation [2]. Group 2: Strategic Decisions and Reforms - Zong Fuli's approach includes a break from traditional family ties, as evidenced by her legal battles with her half-siblings and her efforts to separate the brand from her father's personal image [3][4]. - She advocates for a shift from a familial management style to a more professional and institutional approach, facing resistance and skepticism regarding her management decisions [4]. - Zong Fuli's strategic move to transfer the Wahaha trademark to the Hongsheng Group was blocked by major shareholders, leading to the potential rebranding of products under "Wah Xiaozong" starting in 2026 [4]. Group 3: Personal and Professional Transformation - Zong Fuli's resignation is seen as a calculated decision to focus on her own business ventures rather than struggling for control over a brand she cannot fully manage [5]. - Her departure from Wahaha signifies a broader attempt to establish her identity as an entrepreneur, moving away from the expectations of being a "perfect successor" [6]. - The future of Wahaha and its relationship with the Hongsheng Group remains uncertain, with questions about employee interests and the success of new branding initiatives [6].

宗馥莉:非完美继承 - Reportify