南京冬季文旅产品上线 邀您体验“温度刚刚好”的金陵

Core Insights - The winter tourism product launch in Nanjing aims to activate the winter tourism consumption market by offering a variety of activities and experiences for both local residents and global tourists [1][10] Group 1: Event Overview - The winter tourism activities will span three months, covering major holidays such as New Year's and Spring Festival, and will include diverse offerings across all aspects of travel, including dining, accommodation, transportation, and entertainment [3] - The event features a rich array of products, from outdoor snow experiences and indoor cultural gatherings to wellness activities and culinary explorations, catering to the evolving demands of the tourism market [3][4] Group 2: Target Audience and Product Design - The offerings are designed to appeal to both out-of-town visitors with in-depth travel routes and local residents with convenient short-trip options, including family-friendly activities and neighborhood celebrations [4] - The launch includes a winter study theme product that combines educational and entertaining elements, providing high-quality interactive options for families [4] Group 3: New Initiatives - The "I Celebrate the New Year on the North Shore" series of activities was introduced, integrating six major consumption scenarios to create a distinctive winter tourism experience in Nanjing [6] - The "Foreigners Explore Nanjing" series will showcase the city through the perspectives of international visitors, highlighting local food culture and heartwarming stories, thereby enhancing the global appeal of Nanjing's winter tourism products [8] Group 4: Future Development - The launch represents a successful practice in resource integration to respond to changes in the tourism market, with new landmarks and international perspectives enriching the tourism supply [10] - Nanjing plans to continue deepening resource integration and developing the "Leisurely Nanjing" tourism brand to promote high-quality growth in the tourism industry [10]