Yum!(US:YUM) Zhong Guo Xin Wen Wang·2025-12-23 13:54Group 1 - The core issue revolves around the misleading labeling of "original meat whole-cut steak" by Pizza Hut, which is actually "processed steak" containing additional ingredients like soybean protein and various food additives [1] - Regulatory authorities in Shanghai discovered that five steak products on Pizza Hut's menu were categorized as processed steak, raising concerns about consumer transparency [1] - The use of small print in advertising, referred to as "small字游戏," is criticized as a tactic that undermines consumer rights and corporate social responsibility [1] Group 2 - The State Administration for Market Regulation released a draft guideline prohibiting the use of small fonts or misleading formats in advertisements that could obscure important product information [2] - Companies are urged to recognize that in an era of increasing transparency, attempts to evade responsibility through clever marketing will ultimately face public scrutiny and legal consequences [2] - The emphasis is placed on the importance of honesty in marketing practices, suggesting that only through genuine communication can companies build trust and achieve long-term success [2]