ZACKS·2025-12-23 14:16Core Insights - The holiday shopping season of 2025 highlighted the resilience of consumer demand despite economic concerns, with shoppers prioritizing value and convenience [1][4] - Retailers adapted to changing consumer behaviors by enhancing delivery logistics and utilizing digital and physical channels, leading to innovative shopping experiences [2] - Targeted promotions and loyalty programs were employed to stimulate demand while maintaining profitability, with subscription perks and buy-now-pay-later options appealing to value-conscious consumers [3] Retail Sales Performance - U.S. holiday sales for November and December are projected to exceed $1 trillion for the first time, with year-over-year growth estimated at 3.7%-4.2%, translating to total sales of $1.01-$1.02 trillion [4] - Online spending during Cyber Week increased by 7.7% year-over-year, reaching $44.2 billion, indicating strong digital engagement [4][8] Retailer Strategies and Stock Recommendations - Retailers like Amazon, Ross Stores, Walmart, and Costco are highlighted as strong contenders for growth in 2026, leveraging innovative strategies and consumer engagement [5][8] - Amazon's dominance in e-commerce is supported by its Prime ecosystem and technological innovations, with sales growth estimates of 11.9% for the current year and 11.3% for the next [6][7] - Ross Stores is benefiting from its off-price model and effective merchandising, with sales growth estimates of 6% for the current year and 5.4% for the next [11][12] - Walmart's omnichannel approach and focus on low prices position it well for value shoppers, with sales growth estimates of 4.5% for both the current and next year [15][16] - Costco's membership model drives strong traffic and loyalty, with sales growth estimates of 7.5% for the current year and 7.3% for the next [19][20]