跨县集群产业园推动清远丝苗米产业加速发展，获2025中国区域农业品牌年度案例

Core Viewpoint - The article highlights the recognition of the Qingyuan Silk Rice industry as a model for regional agricultural branding, emphasizing its accelerated development through the establishment of cross-county industrial parks and innovative strategies [1][4]. Group 1: Industry Development - The Qingyuan Silk Rice is characterized by its long, translucent grains and is known for its elegant aroma and soft texture, making it a prestigious rice variety in the Lingnan region [6][7]. - By the third quarter of 2025, the planting area is approximately 1.49 million acres, with over 190,000 acres of contiguous large-scale cultivation, and the total industrial chain output value is around 5.4 billion yuan, expected to exceed 7.4 billion yuan by the end of 2025 [9][10]. - The industry has diversified into various products, including organic silk rice and rice-fish integrated farming, creating a multi-faceted industrial structure under the "Qingyuan Silk Rice" brand [10][11]. Group 2: Brand Building and Promotion - The Guangdong Province Silk Rice Cross-County Industrial Park serves as a key platform for the development of the Qingyuan Silk Rice industry, recognized as a provincial-level modern agricultural park in 2022 [14][15]. - The brand's visibility and reputation have significantly improved through a multi-faceted communication strategy that includes cultural empowerment, scenario penetration, channel expansion, and exhibition promotion [16][18]. - The development model integrates policy guidance, innovation-driven approaches, brand empowerment, and the fusion of primary, secondary, and tertiary industries, establishing a collaborative framework for public and enterprise brand development [19][23].