保时捷失守中国市场

Core Viewpoint - Porsche China will gradually stop the operation of approximately 200 self-built charging stations nationwide starting from March 1, 2026, transitioning to a model of deep cooperation with leading third-party charging operators to enhance user charging experience [1][2]. Group 1: Business Strategy - The cessation of self-built charging stations is part of Porsche's adjustment in its electrification strategy, which includes slowing down the electric vehicle (EV) rollout and focusing on more fuel and plug-in hybrid models [2]. - Porsche is shifting from a self-built charging network to partnerships with third-party charging operators due to high investment costs and long construction cycles associated with self-built stations [1][2]. Group 2: Market Performance - Porsche's sales in China have faced significant pressure, with a 26% year-on-year decline in the first three quarters of 2023, totaling 32,000 units [3]. - The market performance of Porsche's electric models, Taycan and Macan, has not met expectations, prompting the introduction of the all-electric Cayenne in the coming year [3]. Group 3: Localization Efforts - Porsche is accelerating its localization efforts in China, including the launch of a new generation of in-car infotainment systems tailored for the Chinese market, with plans for implementation by 2026 [3]. - The newly established Porsche China R&D center aims to shorten vehicle development cycles from years to months, enhancing responsiveness to local market demands [3]. Group 4: Future Outlook - The CEO of Volkswagen Group anticipates that Porsche's sales in China will not continue to grow in the short term, leading to a reduction in channel network size and production capacity while maintaining high profit margins [2][3]. - The focus will remain on developing fuel and hybrid sports cars, as the luxury electric vehicle market in China is still underdeveloped, with significant challenges ahead [3][4].