MGM RESORTS INTERNATIONAL ANNOUNCES NEW LONG TERM BRANDING AGREEMENT WITH MGM CHINA
Prnewswire·2025-12-23 14:25

Core Viewpoint - MGM Resorts International has entered into a Long Term Branding Agreement with MGM China Holdings Limited, extending the use of the "MGM" name through 2032, with an automatic extension until December 31, 2045 if a further concession is granted [1][2]. Group 1: Branding Agreement Details - The Branding Agreement secures MGM China's rights to the MGM brand, which has significantly contributed to its market share growth from approximately 9% pre-pandemic to about 16% as of September 30, 2025 [2]. - The new agreement eliminates the need for negotiations every three years, thereby protecting MGM China's shareholders and ensuring fair compensation for MGM Resorts [2]. Group 2: Financial Terms - The monthly license fee has increased from 1.75% to 3.5% of MGM China's adjusted consolidated net monthly revenues, with MGM Resorts receiving approximately 66.6% of this fee [3]. - The fees will be capped annually based on business volumes, as required by the Hong Kong Stock Exchange [3]. Group 3: Company Overview - MGM Resorts International is a global gaming and entertainment company with a portfolio of 31 hotel and gaming destinations, including well-known resort brands [4]. - The company is also involved in sports betting and online gaming through its venture BetMGM, and is pursuing expansion in Asia, particularly in Japan [4].