专访“世界创意经济之父”：成都如何“触发”下一个文化创意浪潮？

Core Insights - The concept of the creative economy was elevated to a national strategy in the UK under Prime Minister Tony Blair in 1997, influenced by John Howkins and his expert group [1] - By 2025, Chengdu aims to become a significant cultural and creative center, leveraging its young talent and favorable policies to enhance its creative industry [2] - John Howkins, known as the "father of the creative economy," emphasizes the importance of creative industries in urban economic transformation and sustainable development [4][12] Group 1: Creative Economy Development - The creative economy, which includes sectors like advertising, design, and media, is a major economic driver, contributing significantly to employment and GDP in cities like London [8] - In London, the creative industries provide over 1.1 million jobs and generate more than £50 billion annually, accounting for over 11% of the city's economy [8] - The growth rate of the creative industries from 2010 to 2023 has outpaced that of the overall UK economy, highlighting its role as a catalyst for urban development [8] Group 2: John Howkins' Contributions - John Howkins' book "Creative Economy," published in 2001, laid the foundation for understanding and categorizing creative industries, influencing global policy [4][10] - Howkins argues that a sustainable city must foster creativity, viewing the creative economy as a "trigger" for social and economic development [8][10] - His insights into the importance of intellectual property protection and creativity enhancement are crucial for cities competing in the modern economy [10] Group 3: Global Perspectives and Trends - Different countries define creative industries variably, but they all share a focus on cultural value addition [11] - The UK aims to grow its creative industry by £50 billion and create 1 million jobs by 2030, reflecting the sector's expanding influence beyond traditional cultural boundaries [12] - Howkins notes that advancements in AI and big data are further integrating creative economies into broader economic frameworks [12] Group 4: Human-Centric Development Paradigm - The shift in urban development from population growth to a model that emphasizes human and environmental co-evolution reflects a more humanistic approach [14] - Howkins believes that the creative economy is a new development paradigm that balances social, cultural, and economic growth [14] - Cities must provide better environments and legal frameworks to support creative talent, recognizing the intrinsic link between creativity and human needs [14]