最高38万/㎡！深圳新房单价破纪录，又一“顶豪”入市

Core Viewpoint - The launch of the XinYueWan project in Shenzhen has set a new record for housing prices, with an average price of approximately 24.4 million yuan per square meter and a peak price reaching 38 million yuan per square meter, marking a significant test of the luxury housing market's purchasing power in Shenzhen [1][2]. Pricing Impact - The project offers 156 units with a price range from 17.6 million to 38 million yuan per square meter, with total prices spanning from 53.27 million to 250 million yuan [2]. - The average price of XinYueWan significantly exceeds the prices of nearby second-hand luxury properties, creating a notable price premium [3]. - The project plans to offer discounts, potentially lowering the average price to around 22-23 million yuan per square meter, which may help reduce the purchasing threshold [3]. Historical Context - The land for XinYueWan has a complex history, dating back to the 1980s, with multiple delays and ownership changes before finally being revitalized by CITIC Group in 2022 [4][5]. - The project has a total value exceeding 70 billion yuan, with CITIC's investment covering various costs, including land and construction [6]. Market Challenges - The timing of XinYueWan's launch coincides with a peak supply period for luxury properties in Shenzhen, leading to intense competition [7]. - The project's pricing remains high compared to surrounding second-hand luxury homes, and even with discounts, it lacks significant competitive pricing advantages [7]. - The expected completion date of June 30, 2029, poses challenges for buyers seeking immediate occupancy, leading to concerns over long-term capital costs and market fluctuations [7]. Market Dynamics - Despite the challenges, there are positive signals in the market, with an increase in transactions for second-hand luxury properties, indicating a potential upward trend in demand [10]. - The ultimate market performance of XinYueWan will depend on the decisions made by high-net-worth individuals, as the luxury market in Shenzhen continues to evolve [10].