对话丽江市古城区旅拍行业协会：小红书过去一年让当地旅拍行业损失超500万，将发起集体诉讼

Core Viewpoint - The cultural and tourism bureau of Lijiang, Yunnan, has raised concerns about the inadequate information monitoring and management responsibilities of Xiaohongshu, leading to significant reputational damage and financial losses for local wedding photography businesses due to false reviews and complaints from consumers [2][4] Group 1: Impact on Businesses - Local wedding photography companies have faced over 1 million yuan in refunds due to false negative reviews, with indirect losses exceeding 5 million yuan as of December [2][4] - The Lijiang Wedding Photography Industry Association reported that many businesses are pressured into refunds by consumers who post misleading reviews, even when the companies have fulfilled their contractual obligations [2][4] - A specific case highlighted involved a photography company that refunded a consumer who then created a group on Xiaohongshu to share tactics for obtaining services without payment, ultimately leading to the company's closure [2][4] Group 2: Consumer Behavior - Consumers are reportedly posting negative reviews on Xiaohongshu to exert pressure for refunds, regardless of the companies' adherence to service agreements [2][4] - The industry standard allows for immediate resolution of consumer complaints during the service, yet some consumers still demand refunds after previously confirming satisfaction [2][4] - The association noted that nearly all of its 80 to 90 member companies have experienced similar issues with misleading reviews affecting their business [2][4] Group 3: Legal Actions - The Lijiang Wedding Photography Industry Association plans to initiate a collective lawsuit against Xiaohongshu for failing to fulfill its review obligations, having already engaged lawyers to gather evidence [2][4]