我的“十四五”｜陈丽丽：“我要把乡亲们装进‘致富全家福’”

Core Insights - The article highlights the journey of Chen Lili, a social media influencer from Mulan County, who returned to her hometown to promote local agricultural products through live streaming, significantly contributing to rural revitalization [1][9]. Group 1: Personal Background and Career Development - Chen Lili, 32 years old, graduated from Northeast Petroleum University with a degree in Business Administration and initially worked in internet-related jobs in Beijing, facing challenges in her career [3]. - She gained popularity on social media by sharing her experiences as a "Beijing drifter" and later shifted her focus to rural life, discovering the potential of her hometown's agricultural resources [3][4]. Group 2: Business Model and Achievements - In May 2022, Chen invested 56,000 yuan to convert a house into a live streaming studio, collaborating with family to promote local agricultural products [3][5]. - By the end of 2022, her first live stream featuring "Mulan Rice" sold out 6,000 orders, showcasing the power of online shopping in her community [5]. - In 2023, she sold 40,000 orders of rice in one minute and signed contracts for 50,000 orders, while in 2024, she sold 180,000 orders, addressing the sales issues for 6,000 acres of rice fields [8]. Group 3: Community Impact and Future Plans - Chen Lili has actively participated in community service, including donations and infrastructure improvements, enhancing the quality of life in her village [8][9]. - In 2025, Mulan County entrusted her with the "Special Agricultural Products Live Streaming Project," which has led to the registration of four related enterprises and the operation of e-commerce accounts across eight townships [8].