Retail Dive·2025-12-23 15:39Core Insights - Mattel has appointed Natalia Premovic as its chief consumer products and experiences officer, effective January 5, to leverage her expertise in enhancing the company's intellectual property value [3][6] - Premovic previously held significant roles at Netflix and The Walt Disney Company, where she developed successful business models and partnerships [3][5] Company Developments - Premovic will oversee global consumer products, publishing, experiences, and location-based entertainment, reporting directly to CEO Ynon Kreiz [3] - Under her leadership at Netflix, she was instrumental in launching over 150 global partnerships and transforming popular shows into multibillion-dollar franchises [5] Strategic Initiatives - Mattel is focusing on expanding its entertainment offerings and maximizing value from its intellectual property, as indicated by recent collaborations on live-action films [6] - Upcoming projects include a live-action "Polly Pocket" film with Hello Sunshine, a "Rock 'Em Sock 'Em Robots" film featuring Vin Diesel, and a "Masters of the Universe" film set for release next June in partnership with Amazon MGM Studios [6] Financial Performance - In the most recent quarter, Mattel reported a nearly 6% year-over-year decline in net sales to $1.7 billion, with net income dropping 25% to $278.4 million [7] - Analysts have expressed concerns about the sales decline, indicating potential challenges as the company approaches the holiday season [7]