冬季养生迎“黑马” 姜黄饮成消费新宠

Core Insights - The rising popularity of turmeric drinks among young consumers is attributed to their perceived health benefits, particularly in boosting immunity and providing warmth during colder months [1][3] - Despite higher prices compared to regular beverages, turmeric drinks are in high demand, indicating a shift in consumer preferences towards health-oriented products [2][3] Group 1: Market Trends - Turmeric drinks are prominently displayed in supermarkets, with significant sales figures; for instance, a specific turmeric drink sold 10 bottles in just one morning at a price of 8.9 yuan for 100ml [2] - The product's popularity is reflected in its sales performance, with one store reporting over 4,000 units sold monthly and ranking fifth in a new product list [2] Group 2: Consumer Behavior - Young consumers are increasingly seeking products that address health concerns such as inflammation and stress, aligning with the traditional medicinal properties of turmeric [3] - Social media engagement is high, with over 13.2 million views on related topics on Xiaohongshu and 6.37 million views on Douyin, indicating strong consumer interest [2] Group 3: Product Innovation - The introduction of mini bottled turmeric drinks using HPP (High Pressure Processing) technology has made these products more accessible and convenient for consumers [3] - The innovation in product form has lowered the barrier to entry for turmeric consumption compared to traditional powdered forms, appealing to a fast-paced lifestyle [3]