Hims & Hers Expands Subscription-Led Care as Platform Engagement Grows

Core Insights - Hims & Hers Health, Inc. (HIMS) operates on a subscription-based model that emphasizes recurring customer engagement, with 2.5 million subscribers as of Q3 2025, highlighting the significance of this model for revenue generation [1][7] Group 1: Business Model and Customer Engagement - The majority of HIMS' online revenue comes from automatic, recurring billing rather than one-time purchases, allowing for continuous interaction with subscribers [1][7] - Recent product launches, including menopause care and lab testing, are designed to enhance long-term customer engagement across various life stages [2][7] - International expansion and investments in personalized care aim to broaden the range of services offered, increasing customer retention and lifetime value [3][7] Group 2: Competitive Landscape - American Well Corporation (AMWL) also emphasizes recurring customer engagement through subscription-based services, generating significant revenue from long-term contracts [4] - Medifast, Inc. (MED) focuses on long-term client relationships through coach-guided programs, reinforcing continuous engagement rather than short-term solutions [5] Group 3: Financial Performance and Valuation - HIMS shares have increased by 24.5% over the past year, outperforming the industry, which saw a decline of 0.5% [6] - The Zacks Consensus Estimate predicts a 77.8% improvement in HIMS' earnings per share from 2024 to 2025 [8] - HIMS' forward 12-month price-to-sales ratio is 2.9X, lower than the industry average of 4.7X but higher than its three-year median of 2.6X [9]