Core Insights - Reddit (RDDT) is experiencing significant growth in Average Revenue Per User (ARPU), which increased by 41% year over year to $5.04 in Q3 2025, driven by portfolio expansions and higher monetization per user [1][11] Advertising Revenue Growth - The company has successfully attracted a diverse advertiser base, expanding its active advertiser count by over 75% year over year, contributing to a 74% increase in advertising revenue to $549 million [2][11] - Reddit's investment in optimizing its advertising platform has led to the introduction of tools such as Reddit Pixel, Conversion API, and Dynamic Product Ads, enhancing campaign performance and driving advertiser adoption [3] User Engagement and Growth - Reddit reported 116 million daily active users and 444 million weekly active users, both showing an increase of around 20% year over year, which has positively impacted ARPU growth [4] - The company's international expansion efforts, including machine translation in 30 languages and localized content frameworks, have resulted in a 39% year-over-year increase in International ARPU to $1.84 [5][11] Competitive Landscape - RDDT faces competition from companies like Pinterest (PINS) and Snap (SNAP), which are also expanding their advertising capabilities in the growing digital ad market [6] - Snap's ARPU increased by 2% year over year to $3.16, while Pinterest's global ARPU rose to $1.78, with notable growth in Europe and the Rest of World [7][8] Stock Performance and Valuation - RDDT's shares have gained 73.8% over the past six months, outperforming the broader Zacks Computer & Technology sector, which returned 23.5% [9] - The company's forward 12-month Price/Sales ratio is 15X, significantly higher than the sector's 6.55X, indicating that RDDT shares may be overvalued [12] - The Zacks Consensus Estimate for 2025 earnings is $2.35 per share, suggesting a year-over-year growth of 170.57%, with a Zacks Rank of 1 (Strong Buy) [14]
RDDT Rides on Solid ARPU Growth: Is the Growth Thesis Strengthening?